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In this short video I did a Giving is the Best Communication review. At around the 00:18 I talked about it in detail. Here is some more information on Giving is the Best Communication:
"With revenues at nonprofit organizations increasing by only 0.9 percent, to $298 billion in 2011, according to Giving USA, it is no secret how difficult fundraising has become in today's environment. Add to that the possibilities of an upcoming fiscal cliff and the loss of tax deductions for charitable contributions and you wind up with a very daunting picture.Your advisory board, committee members and staff all want to help, and look to organization leadership for direction. Now, more than ever, is the time to focus on the development of a meaningful marketing communications plan to profitably improve your fundraising efforts.As you develop your plan, and evaluate various directions and opportunities, I suggest you consider two tactics that have proven successful for improving marketing ROI.Market Your Anniversary
Your anniversary offers a unique opportunity to rekindle enthusiasm and galvanize all of your constituents to the relevance, importance and needs of the organization. It gives you the chance to tell your story, not just about your past, but more importantly, about ..."
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